All started in Italy, when the founder was studying sculpture in the art school. He worked in different studios and has also worked as jewel designer.

He appeared in the hairdressing world by causality. What has started as hobby, becomes of huge interest, and has finished establishing as hairdresser by the direct contact with the fashion world.

After the Italian period he moved to London, where he became a hairdressing icon after 12 years on the city.

In 2000 he arrived to Donosti and arises the interest for the city, however it was in 2007 when he moved definitively to Donosti with the idea of creating a team to constitute what it is nowadays ART DECO´: perfection, naturalness, and manageable shapes.